Web Marketing Business Blogging Link Building Case Studies

Use this handy tool to check for inbound links to your site that the major search engines know about.

Enter a web site URL (for example “www.netconcepts.com”):
(Note: www.netconcepts.com and netconcepts.com returns different results!)

Filed under: Link Building SEO Tools | Email to a Friend | Printer-Friendly | Comments Off

Spread the word:      

The once neutral territory of the blogosphere is enticing corporates who have awoken to the fact that business blogging entails relatively low startup costs. It’s potential for ROI hasn’t been ignored either.

Filed under: Business Blogging Press | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

1. The benefit of the internet to your circulation/audience development efforts, and how important it is to your company
2. How to use email to renew or acquire new subscribers
3. E-mail tests - what’s working, what’s not working
4. Search engine marketing - what are you using and how is it working
5. Banner ads - are they working, what have you changed, where do you have them
6. How has can spam effected your subscription efforts? How has it effected your list rental activities? How has it effected your use of outside lists for subscription promotion?
7. Web agents - are they still working?
8. Blogs - are they a source of names? How can we get subscription information onto a blog?
9. Email files - do you have separate files for circulation, web casts, eNL, or a combined database for all? Advantages and disadvantages for each.

Gloria Adams, Pennwell - Moderator
Laura Wilson, NEJM - Panelist
Sean Fulton, GCN Publishing - Panelist
Brian Klais, Netconcepts - Panelist

Filed under: Business Blogging Email Marketing Seminars Web Development | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

A couple months ago I shared one of my Google secrets, since that secret no longer worked. Specifically, it was how to obtain a list of the most important web sites according to Google.

Now, surprisingly, this little trick appears to work again (it stopped working in 2003), thanks to a bug introduced into Google’s algorithm. Two months ago, a search for http would have revealed results like HTTP - Hypertext Transfer Protocol Overview and Welcome! - The Apache HTTP Server Project. Today, these sites appear nowhere near the top of the results. Instead, the top results are occupied by a “who’s who” list of highly important web sites — sites that don’t include the word http anywhere in the text of the page.

As already noted by blogger Nathan Weinberg, this same phenonemon occurs when you search for www.

One thing I found curious is that http and www Google queries return different results. Now these results are NOT in order of PageRank score, at least not the PageRank scores as revealed by the Google Toolbar. You can verify this to be the case yourself simply by using SEO Chat’s PageRank Search tool. Indeed, it’s a well-known fact within the SEO community that the PageRank scores served up by the Google Toolbar servers are not the actual PageRanks used by Google in the ranking algorithm. PageRank debate aside, perhaps this list offers us a (now) rare glimpse at some of Google’s Chosen Ones — the most important sites on the Internet according to Google.

What makes me say this is due to a bug in Google? For one thing, these results are NOT relevant to the search query. Secondly, I’ve uncovered another bug newly introduced into Google’s algorithm, namely that the inurl: query operator does not work properly, and I think these two bugs might be related. For an example of this second bug in action, search Google for site:blogs.msdn.com scoble inurl:msnsearch and the top search result is currently blogs.msdn.com/mikehall/archive/2004/11/10/255417.aspx. Note there’s no msnsearch in that URL!

I’ve compiled a list the top 1000 results for each of the two queries for your convenience. You’ll see, they do vary quite dramatically:

(more…)

Filed under: Blogs SEO Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

There is an interesting and amusing thread over at SEW. A punter asks, on the surface, an innocent question as to why his mate’s site has dropped out of Google.

A bunch of the regulars offer some suggestions for possible problems, and then on the second page, GoogleGuy appears and really wades in, revealing the site is linking to some very bad evil affiliate spammers.

Interesting that GoogleGuy would take the time to do some research on the site. Interesting that SEW allow such specifics to be discussed. Interesting that a good number of other SEO’s didn’t catch the real problem. And amusing that the punter gets his butt kicked from very high up in such a public manner. At least he had the good grace to admit he’s been a bad boy.

The lesson here people, is to be careful who you link to and who they link to in turn. Reciprocal linking is bad, you don’t know who else they have requested a link from. And do you have the time and skills to research those link properly. It took GoogleGuy to find the real problem and a bunch of professional SEO’s missed it.

Filed under: Blogs Link Building | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.

Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:

• Which search engines to target
• Keyword research tools and tactics
• Writing copy that “sings” to the search engines
• Benchmarking against your competitors
• Link building strategies that work
• Optimal search engine architecture
• Best practices to emulate
• Scams exposed
• Case studies - including the “inside scoop” on what worked and what didn’t
• Making your e-commerce or database-driven site “search engine friendly”
• Measuring the return on your search engine marketing investment
• Developing a search engine marketing plan
• Criteria for selecting a search engine marketing agency
• Online tools and resources

Filed under: Copywriting Link Building Seminars SEO Webinars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”

Filed under: Business Blogging Link Building SEO Testimonials Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”

Filed under: Copywriting Link Building SEO Testimonials Web Development | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join us at the May Brainy Breakfast with Stephan Spencer, Managing Director of Netconcepts, to learn the essential strategies of putting Google to work for your website.

You’ll learn the secrets of how to:

• Check your “Google Pulse”
• Estimate missed opportunity costs
• Ensure Google crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Avoid getting banned or penalised by Google
• Use paid placement with Google AdWords & optimise your search ads
• Measure return upon investment
• Prepare for imminent changes in the search engine industry
• …and more!

Where else can you reach a majority of qualified prospects at zero or very low cost per click?

Filed under: Seminars SEO Web Marketing | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power 80% of all Web search queries, making high ranking Google listings a marketer’s dream. Where else can you reach 80% penetration to highly qualified prospects at zero cost per click?

While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You’ll learn the secrets of how to:

• Check your “Google pulse”
• Estimate missed opportunity costs
• Ensure Google crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Avoid getting banned by Google
• Prepare for changes soon to come in the search engine industry
• and much more!

Filed under: Seminars SEO Web Marketing Webinars | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: